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branding

Tru-Colour Bandages

“Diversity In Healing®” was my motto sophomore year to senior year of college. As “Head of Communication” for Tru, I was a student with hopes of transforming a bandage company into an international brand. My goal was to increase customer awareness through social media, partnerships, events, public relations, photography, brand development, etc.

At startups we wear many hats. I love this company because they provide a product that is small, but necessary in affirming the beauty of darker skin tones.

taken by: whitney bauck

During my time with Tru-Colour Bandages, I helped secure the following media placements along with partnerships for Buzzfeed, Blavity EmpowerHer, NYC X Design Week and Oprah’s Favorite Things:

 
 

Melissa Miller Group LLC. 

As Brand Manager, I managed, concepted and produced content for social media outlets including Facebook, Instagram, and YouTube. I also produced videos and photo shoots to enhance the overall image of luxury and commercial property specialist, Melissa Miller. In the process, I was able to learn how to create press releases to increase awareness for the Melissa Miller Group LLC.