As the Head of Communication for Tru-Colour Bandages, my goal was to increase customer awareness of our product through social media, advertising and events. I was an integral part of developing a brand that would provide a product that is necessary in affirming the beauty of darker skin tones. I was the point person for content strategy, public relations, advertising, brand development, photography and marketing.
This is where I found my passion for brand development and business communications. Products can be more than revenues streams, they have the potential to change narratives.
Melissa Miller Group LLC.
As Brand Manager, I managed, concepted and produced content for social media outlets including Facebook, Instagram, and YouTube. I also produced videos and photo shoots to enhance the overall image of luxury and commercial property specialist, Melissa Miller. In the process, I was able to learn how to create press releases to increase awareness for the Melissa Miller Group LLC.